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| Dec 26, 2008 11:03 am |
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re: Travel Biz in Troubled Times - Suggestions |
Ashis Dutta
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An amusing (and intriguing) observation.
I have observed that in India the State governments organize many festivals around heritage sites to attract tourists. Surprisingly, these are not advertised or published properly.
To give you an example, on the 24th. of Dec., a half page advertisement in an important (and expensive) newspaper of Bangalore came out on the Mammalapuram music and dance festival. The crux is – the festival starts on the 25th., i.e. the next day. No time left for planning to attend.
Hold on. The half page advertisement is full of pictures and names of politicians who are going to inaugurate the program, and not that of the artists who are going to perform.
Further, no mention of the local office where information on the program, travel or stay may be available.
This is the same story with many such programs including that of Hampi (which can be a case study in mismanagement as well) and of other places.
I am intrigued as to for whom these festivals are organized? Why waste such opportunity to augment tourism?
I recently attended one such festival in Rajasthan which is pretty well organized. The ones in Gujarat are also advertised well on time. But they seem to be exceptions rather than the rule.
There seem to be a lot of opportunity to enhance such festival or event based tourism in India.
Ashis
Private Reply to Ashis Dutta (new win) |
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