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| Dec 24, 2008 4:11 am |
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re: re: re: Travel Biz in Troubled Times - Suggestions |
Srijith Sridharan
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Hi All,
Nice to see that the Think tanks and Industry experts have at last found time to sit and discuss the problems faced by the Tourism Industry mainly at a time when the global economy is melting.
I am a Management Consultant based at Cochin catering to many corporate houses and travel and tour operators too come in line.
I have certain suggestions, which I hope may be worth enough to be considered.
1). We speak of tourism business based on tourist inflow but never tried to study what or who a tourist is. The general tourist is a person who is in search of leisure and needs the maximum output for the money they spent.
But there are people who travel as they have been bit by the travel bug, the traveller tourists. They need to learn different culture, share experiences and experience the most -- we need to market among those who are in search of better and newer experiences, through unique packages and services. Travellers, keep on travelling even rome is in fire...
2). We were just selling our geography, History, Culture and Environment, geneerally.
The same is there in many parts of the world although with slight difference in its prescence across the borders. Hence Kerala may have to compete with SriLanka, Rajasthan with Middle east and the like. But if we develop specific products that can be provided in a region alone then recession is not a matter of worry for us.
Eg: Just imagine the number of Competetive Exam Training Centres that has sprouted across the country in the last five years. All parents, including us want our children to be a Bill Gates or V.Anand. Now Kerala is proud enough to boast about a trasure of Ayrvedic systems of medicine. Just imagine if it could be connected for the betterment of Brain Enhancement through Yoga, Meditation, Ayurvedic Treatments etc will you sent your child for a refresher course if it can improve your childs brain and memory power. Naturally you will, for education recession is not a matter as you want your child to excel.
Like wise many other specific products can be designed.
3).There are many tourism areas where we need to explore more with regards to new experience. Genealogy Tourism, Aqua Tourism, Adventure tourism, Medical Tourism, and many other systems can be developed.
4).The Global Economy Meltdown has really hit the US and European areas. So we need to find newer buyers in the international spectrum. For Eg. we are planning to have a tie-up with IBN BATUTA MALL , a shopping mall in Dubai which is named after the noted Arab Traveller IBN BATUTA. Packages like Arabian Nights or Persian Dreams with inputs from the historic areas where IBN BATUTA travelled once will really give a different experience.
5). For 400-500 years India was a colony of various Empires. There were many foriegn officers who worked in the country during those days and many places are named after them. JIM CORBETT National Park is an example. tracing their present successors and inviting them to be in India to experience a different India, from what their fore fathers have mentioned can be effectively developed into a unique package.
These are some basic inputs, could provide more info if needed. Its high time we focus on premium products rather than still betting on our Golden Traingle and natural beauty.
Thanks
Private Reply to Srijith Sridharan (new win) |
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